Goals
An emerging coffee startup needed to drive more customer orders and reach their target ROAS on Google Ads. This was their second coffee line and needed to see better returns than previous agencies they were using to manage their advertising budget.
Strategy
After running a Google Ads audit and providing recommendations to the client, I built new Shopping and Performance Max campaigns to drive product awareness and sales throughout Google’s ad inventories. Additionally, I worked with the client to secure and monitor tracking pixels, high impact conversion events and analytics performance.
Results
Within 30 days, I doubled Google Ads attributed sales and was able to 3x the client’s ROAS goals. By reducing advertising costs and driving more sales, we were able to more efficiently allocate budget for ROI-positive campaign activations.
